Tolosa Winery Tri-Fold Brochure Commission

Background from the Business Owner

Tolosa Winery, located in the heart of San Luis Obispo’s Edna Valley, is renowned for its estate-grown Pinot Noir and Chardonnay, crafted with a commitment to sustainability and quality. The winery’s owner, Robin Baggett, shares the vision for this project:

"At Tolosa, we create wines that reflect the beauty and heritage of the Central Coast. We’re looking for a tri-fold brochure that captures the elegance of our brand and invites visitors to experience our tasting room and events. It should feel luxurious yet approachable, appealing to wine lovers and event planners alike. We’re excited to see students bring our story to life!" – Robin Baggett, Owner

This commission offers students the opportunity to design a sophisticated marketing piece for a prestigious local winery, showcasing their ability to convey luxury and craftsmanship through design.

Brochure Text Content

The tri-fold brochure has six panels (three on the front, three on the back when folded). Below is the exact text to be included. Students must include all text but can adjust fonts, sizes, and placement to suit their design, pending approval from the “client” (instructor or mock client).

Outside Panels

Front Cover
Tolosa Winery
Crafting Exceptional Wines in Edna Valley
San Luis Obispo’s Premier Wine Destination
[Placeholder for logo or vineyard image]

Middle Panel
Discover Tolosa

• Estate-Grown Wines: Award-winning Pinot Noir & Chardonnay.
• Tasting Room: Intimate, guided tastings with vineyard views.
• Wine Club: Exclusive access to limited-release wines.
• Events: Host your wedding or celebration in our stunning venues.
  Savor the Central Coast!

Back Panel
Visit Us Today!
Phone: (805) 782-0500
Email: info@tolosawinery.com
Address: 4910 Edna Rd, San Luis Obispo, CA 93401
Website: www.tolosawinery.com
Tasting Room: Open Daily, 11 AM - 5 PM
Book your tasting or event now!

Inside Panels

Left Panel
About Tolosa Winery
Since 1998, Tolosa Winery has crafted world-class wines in San Luis Obispo’s Edna Valley. Our 720-acre estate vineyard, nurtured by cool coastal breezes, produces grapes of unparalleled quality. With a focus on sustainability and artistry, we invite you to experience the essence of the Central Coast.

Middle Panel
Plan Your Visit
Elevate your wine experience with Tolosa:

• Guided Tastings: Explore our portfolio with expert-led sessions.
• Private Events: Stunning venues for weddings, corporate events, or intimate gatherings.
• Wine Club Memberships: Enjoy exclusive wines, discounts, and VIP events.
• Vineyard Tours: Discover our sustainable practices and estate vineyard.
  Reserve your spot today!

Right Panel
Why Tolosa?

• Award-Winning: Recognized by Wine Enthusiast and international competitions.
• Sustainable Practices: Certified sustainable vineyard and winery.
• Guest Praise:
  “Tolosa’s Pinot Noir is a masterpiece!” – Wine Enthusiast
  “The perfect venue for our dream wedding!” – Recent Bride
• Edna Valley Heritage: Deeply rooted in SLO’s wine culture.
  Join our wine family!

Process Guidelines for Students

To simulate a real-world design commission and build portfolio experience, follow these steps:

1. Research the Client: Review the provided text and explore www.tolosawinery.com to understand their brand, audience (wine enthusiasts, tourists, event planners), and premium aesthetic. Note their focus on elegance and sustainability.
2. Concept Development: Sketch 2–3 layout ideas for the brochure, emphasizing a luxurious, modern design. Present sketches to the instructor (acting as the client) for feedback.
3. Design Phase: Create the brochure in Adobe InDesign or Illustrator, incorporating feedback. Use the provided text and include placeholders for high-quality images (e.g., vineyard landscapes, wine bottles, or tasting room scenes).
4. Mock Client Review: Submit a PDF to the instructor for approval. Make revisions as needed, such as refining typography or adjusting image placement, to align with the “client’s” vision.
5. Final Deliverable: Submit final files (InDesign/Illustrator + PDF) to the instructor.

Timeline:

• Online Assignment: Complete the project within 1 week, allocating time for research (1 day), sketching (1 day), design (3 days), and revisions/submission (2 days).
• In-Person Work: Follow the timeline set by the instructor, based on class structure and deadlines.

Tips for Success:

• Use elegant, minimalist typography to convey luxury.
• Incorporate high-quality, evocative imagery to highlight the winery’s beauty.
• Ensure the brochure is visually balanced when folded and unfolded.
• Document your process (e.g., sketches, mood boards) for portfolio presentation.

Design Notes

• Branding: Use Tolosa’s colors (assume deep burgundy, gold, and cream for a luxurious feel) and logo (create a placeholder if needed). Reflect their premium, sustainable identity.
• Imagery: Include placeholders for high-quality visuals, such as vineyard rows, wine pours, tasting room interiors, or event setups. Avoid generic stock photos; prioritize authentic, wine-centric imagery.
• Typography: Choose refined serif fonts for headers and clean sans-serif for body text. Ensure hierarchy with prominent wine names and event details.
• Layout: Balance text, images, and whitespace. Use grids to align elements. Ensure the folded brochure (8.5”x11” unfolded, 3.67”x8.5” per panel) is sophisticated and intuitive.
• Tone: Elegant, inviting, and reflective of SLO’s wine heritage.