The UPS Store Tri-Fold Brochure Commission

Background from the Business Owner

The UPS Store in San Luis Obispo is a go-to resource for shipping, printing, and small business services, serving the community with reliability and convenience. The store’s owner, Sarah Thompson, shares the vision for this project:

"Our UPS Store is more than just shipping—it’s a hub for small businesses, students, and residents needing professional solutions. We want a tri-fold brochure that showcases our wide range of services in a clear, approachable way. It should feel trustworthy and highlight how we make life easier for our customers. We’re excited to see students create something that reflects our role in SLO!" – Sarah Thompson, Owner

This commission provides students the chance to design a professional marketing piece for a well-known local business, demonstrating their ability to communicate reliability and service through design.

Brochure Text Content

The tri-fold brochure has six panels (three on the front, three on the back when folded). Below is the exact text to be included. Students must include all text but can adjust fonts, sizes, and placement to suit their design, pending approval from the “client” (instructor or mock client).

Outside Panels

Front Cover
The UPS Store
Your One-Stop Shop for Shipping & Business Solutions
San Luis Obispo’s Trusted Partner
[Placeholder for logo or store exterior image]

Middle Panel
Our Key Services

• Shipping: Domestic and international with UPS reliability.
• Printing: Business cards, banners, and marketing materials.
• Mailbox Rentals: Secure, 24/7 access for personal or business use.
• Notary & Shredding: Fast, professional document services.
  We’ve got you covered!

Back Panel
Visit Us Today!
Phone: (805) 783-2060
Email: store1234@theupsstore.com
Address: 793 Higuera St, San Luis Obispo, CA 93401
Website: www.theupsstore.com
Hours: Mon-Fri 8 AM - 6 PM, Sat 9 AM - 5 PM
Stop by for expert service!

Inside Panels

Left Panel
About The UPS Store
Located in the heart of San Luis Obispo, The UPS Store is your local partner for shipping, printing, and business services. We pride ourselves on exceptional customer service, helping small businesses, Cal Poly students, and residents with tailored solutions. Whether it’s a last-minute shipment or a professional print job, we’re here to make it easy.

Middle Panel
Services for Every Need

• Shipping Solutions: Fast, reliable UPS shipping with packing expertise.
• Printing Services: High-quality flyers, posters, and business collateral.
• Mailbox Services: Private mailboxes with real street addresses and package acceptance.
• Additional Services: Notary, shredding, fax, and freight for oversized items.
  Ask about our small business discounts!

Right Panel
Why Choose Us?

• Convenient Location: Right in downtown SLO for easy access.
• Trusted Brand: Backed by UPS’s global network.
• Customer Reviews:
  “The UPS Store saved my business with same-day printing!” – Local Entrepreneur
  “Their mailbox service is a game-changer for my side hustle!” – Cal Poly Student
• Community Focused: Supporting SLO businesses and residents.
  Your success is our priority!

Process Guidelines for Students

To simulate a real-world design commission and build portfolio experience, follow these steps:

1. Research the Client: Review the provided text and visit www.theupsstore.com to understand their brand, services, and audience (small businesses, students, residents). Note their emphasis on reliability and convenience.
2. Concept Development: Sketch 2–3 layout ideas for the brochure, focusing on a clean, professional design. Present sketches to the instructor (acting as the client) for feedback.
3. Design Phase: Create the brochure in Adobe InDesign or Illustrator, incorporating feedback. Use the provided text and include placeholders for high-quality images (e.g., store counter, shipping boxes, or printed materials).
4. Mock Client Review: Submit a PDF to the instructor for approval. Make revisions as needed, such as adjusting typography or image placement, to align with the “client’s” vision.
5. Final Deliverable: Submit final files (InDesign/Illustrator + PDF) to the instructor.

Timeline:

• Online Assignment: Complete the project within 1 week, allocating time for research (1 day), sketching (1 day), design (3 days), and revisions/submission (2 days).
• In-Person Work: Follow the timeline set by the instructor, based on class structure and deadlines.

Tips for Success:

• Use clear, professional typography to convey trust and reliability.
• Incorporate branded imagery to highlight services like shipping and printing.
• Ensure the brochure is easy to navigate when folded and unfolded.
• Document your process (e.g., sketches, mood boards) for portfolio presentation.

Design Notes

• Branding: Use The UPS Store’s colors (brown, gold, and white for brand consistency) and logo (create a placeholder if needed). Reflect their professional, customer-focused identity.
• Imagery: Include placeholders for high-quality visuals, such as store interiors, packaged shipments, printed banners, or happy customers. Avoid generic stock photos; prioritize service-oriented imagery.
• Typography: Choose clean sans-serif fonts for headers and body text. Ensure hierarchy with prominent service names and contact details.
• Layout: Balance text, images, and whitespace. Use grids to align elements. Ensure the folded brochure (8.5”x11” unfolded, 3.67”x8.5” per panel) is professional and intuitive.
• Tone: Reliable, approachable, and service-driven.